
I was doing some research for a future blog project and was trying to find out if there is a single source for all those 125×125 pixel blog ads that I see all over the place. There isn’t.
My searches did lead me to a company called Project Wonderful, though, that allows people to bid on blog advertising space on a per day basis.
With prices as low as $0.20/day for a site that is reported to have 20,000 unique visiotrs/day it sounds like a bargain for advertisers. However, on the flip side, as a publisher I’d be reluctant to give away my traffic at that price. With that kind of traffic you are almost certain to get better returns from ::gulp:: AdSense.
I searched around for reviews and posts about PW and found a bunch raving about the service and how great it is. But… the one thing I noticed is that of all these sites that had positive things to say, 0 used PW for their blog ads that appeared along side the post. In addition to that, PW volunteers up tons of information about your blog–a competitors dream.
Unless someone out there can convince me otherwise, I’d say PW is great for people trying to advertise, but not so much for individuals trying to monetize. Wow… that was catachy…